Marketing 'The Magic Eye'

I'm getting ready for a major marketing campaign for 'The Magic Eye' It's an exciting period of time. Now the major question on my mind is how to get everybody I know to tell everybody they know and them to tell everybody they know, etc. Eventually, within six degrees of seperation, everybody should know. It sounds so easy but of course if it was that easy, everybody would do it.
Driving people to this blog is a good idea, but what about driving them to the publisher? And what about Amazon? This publicity malarky looks to be as difficult as writing the book in the first place - maybe even harder.